Your website needs an update this year. Since 2014 a lot has changed in the web design industry and creating an engaging website has become more and more difficult as peoples attention spans have changed over time. Creating a well structured and well-designed website is no longer as simple as header, body, footer. your customers need more than those three things to actually connect with your business and with your brand. I have curated four key reasons why your personal brand or website needs a critical update in 2022.
From rolling text to text with bold outlines, some websites can seem very outdated. Keeping your website up to date with the latest trends can be frustrating and very time-consuming. Having a web designer (like myself) to help you manage this could be the key to reducing your stress. You may also be wonder, why should I ever update my website. Here we will discuss the 5 critical reasons you should always keep your website up to date and why your website needs a complete overhaul in 2022.
Reason # One: Website design has changed
The web design industry has dramatically changed since 2014. What used to be a simple three-section website is no longer enough. Customers now expect more engaging and interactive websites. This means that you need to include videos, slideshows, and interesting graphics in order to keep their attention. Having an outdated website can cause potential customers to look elsewhere for the services or products they are looking for.
Reason # Two: Your competitors have updated their websites
You may not even realize it but your competition most likely has updated their website in the past few years or even the last few days!. In order to stay ahead of the game, you need to ensure that your website is also up-to-date with the latest trends. If your website doesn’t stay up to date your customers will think you are outdated, it may not keep up with your new feel and aesthetic and most importantly, google’s algorithm would keep you from ranking right at the top because it will believe that your website is no longer in use.
Reason # Three: Your website is not mobile-friendly
Nowadays, a majority of people are using their phones to browse the internet and if your website isn’t mobile-friendly then you’re losing out on a lot of potential customers. A study conducted by Google showed that 61% of users are unlikely to return to a website that’s not optimized for mobile devices. Not only does this look bad for your business but it can also be very costly because you could be paying for traffic that’s not even being converted into leads or sales. So make sure that when you do update your website, it is responsive and looks good no matter what device it’s being viewed on.
Reason # Four: You haven’t updated your website in over a year.
Regardless of what industry you are in or what your business uses its website for. You should be looking at having an overhaul on your website at least once per year to ensure that you are keeping up with web design trends as well as your competition. If you have not updated your website in over a year, it’s likely that many of the elements on your site are already outdated and no longer relevant to what is going on right now with web design trends.
If you neglect to update your website once per year, then by the end of 2022 it will be pretty difficult for people to find any information about who you actually are or why they should use your business because all of the material which was written when there were still flash buttons and animation is completely lost in technology time!
Employing a full-time development or design partner to support you with your web design needs could be an essential investment in the short term to ensure that your website does not become obsolete or irrelevant.
If your website doesn’t get updated very often because you don’t have the time, resources r experience to do so then employing a web designer in your local area could help you to resolve those issues.
When you are looking to update your website or hire a web designer for the first time, there are certain things that you should be aware of.
There is no better way to see how up-to-date and relevant your business’ website really is than by taking it offline for an entire day (or longer). There can be very few businesses that don’t use the internet in some shape or form; therefore this test will expose any issues with broken links, images not working correctly etc. This would also give you valuable insight into what areas need improvement on your current site before updating it.
Before you complete this test it would be essential that you understand how to test a website in a playground area and also how to put your website back up once you have finished playing with it. There are also hundreds of free tools out there that can help you to audit your own website without the need to take it down.
Once you have completed the test and understand the results, it’s time to start planning your website update.
– Firstly, take a look at some of the latest web design trends and analyse whether they would work for your brand or not.
– Secondly, create wireframes that will show how each page on your website will look and function.
– Thirdly, get quotes from professional web designers who can help bring your ideas to life.
– Fourthly, make sure you have a content strategy in place before launching the new site; outdated or incorrect information can be worse than no information at all.
– Fifthly and finally, once everything is complete launch the new website and monitor user feedback (both positive, and negative) this will help you understand what your customers need from you.
It is not always about what looks good to you, but what works for your clientele which is essential.